MONO, a dynamic layout-pushed advertising and marketing and branding company that results in and elevates manufacturers with its exclusive blend of technique and creative imagination, has been selected by Ability House Transforming to lead a manufacturer refresh.
Headquartered in the Philadelphia region, Electrical power Home Remodeling is the nation’s greatest, total-company, exterior-dwelling remodeler with more than 3,500 staff members, 18 locations, in excess of a person million life time clients, and $1 billion in once-a-year earnings. MONO will tackle a deep dive into the brand name, including extensive exploration, a refresh of the brand name positioning, foundational brand name supplies, a new website, and the improvement of a new brand name book.
Ability Household Reworking is a desire realization company— believing its intent is to create constructive alter in everything the enterprise touches – from customers’ residences, to employees’ life, to the communities they dwell and perform in. The firm elements the nicely-remaining of its shoppers and personnel into each individual company final decision. The organization has just been honored as a 2023 Fortune 100 Ideal Companies to Work For by Excellent Area To Operate and Fortune journal, which marks its greatest rating to date and sixth 12 months on the listing.
Utilising its arduous strategic and layout-first solution, MONO performs with customers to supply innovative and beautifully executed organization and artistic alternatives that target and reshape their companies and in the end drive outsized outcomes.
“We’re so fired up to be working with a business that values its clients, its employees, and the communities it serves and is fully commited to positive transform,” stated Jim Scott, founder/CEO, MONO. “In 2022, Electrical power Dwelling Reworking earned $1 billion dollars in revenue without having any marketing or marketing, which is incredible. We are thrilled to consider that to the subsequent degree with this partnership that will help introduce Electrical power to the environment at big and ensure that their objective and mission is mirrored in all of the firm’s branding.”
“Power is at an inflection place. We’ve developed organically for 30 decades and taken a management position inside of our marketplace, but now the time has occur to build our manufacturer to be as large as our business enterprise,” explained Kerry McGovern, Senior Vice President of Brand, Ability Home Reworking. “We necessary to locate a lover who could articulate what tends to make Electric power so exclusive to our shoppers, to our staff, and to our communities. Resonating with a number of audiences tends to make this work complex. It was Mono’s belief that ‘Simple Always Wins’ that built them the suitable spouse for this do the job.”